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  • Let go of assumptions to better understand your customers

    • Marketing
    • Customer Research

    Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don’t engage with brands online. That an instant conversion is always a win. And, most dangerously, that everyone looks and acts like them.

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  • Build better relationships

    • Marketing
    • Measurement
    • Customer Research

    Strong partnerships begin with real relationships, and that’s definitely true when it comes to partner marketing. Juliana Jackson explains how SaaS companies can use research and data to better understand the needs of agencies, leading to mutually beneficial partnerships for both parties — and for the users on the other end of the line, too.

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  • Want to Serve Your Audience? Get Some Skin in the Game

    • Content
    • Customer Research
    • Marketing

    Marketing is all about service — and those who do it best truly care about the issues they’re trying to solve. I speak with Andra Zaharia, a Content Marketing specialist with cybersecurity expertise, about human connection, personal experience, and why it’s so important to have a personal stake in your work.

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  • The Importance of Inclusive Marketing

    • Customer Research
    • Marketing

    How do we create more inclusive marketing? It’s all about intentionality. Strategist and consultant Sonia Thompson shares her advice on how to choose your audience, serve their needs, and make them feel included in all aspects of your business.

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  • Why You Need Customer-Focused Messaging

    • Content
    • Copywritting
    • Customer Research

    Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer.

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  • Why you need a Content Audit

    • Content
    • Copywritting
    • Customer Research

    When was the last time you invested in a content audit for your website? A good content audit will help you decide which content to keep, re-write, update, or delete. If you keep convincing yourself that a content audit isn’t necessary, this episode of the Marketing Unf*cked podcast will change your mind.

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