Marketing Unf*cked with Siobhan

Podcast

The only podcast to help you unfuck your marketing and run a business that gives a shit.

Listen in on raw conversations with experts about all thing marketing, ethics, and privacy.

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Cover artwork for the Marketing Unf*cked podcast.

Very interesting angle on marketing practices that we all know and hate.

I thought it was particularly thought provoking to notice how that quality of our data would improve if we were collecting prospect information based on love and respect rather than grabbing information which in the end is not qualitative.

Loved it, but now I have to wait for the next episode... I want to binge listen!

SendingfromGöteborg

Sweden / Link

Your podcast host, Siobhan Solberg.

100% unscripted. No intros. No sponsors. No fluff.

Let's get real. Marketing is a minefield. It’s fucking HARD to know if you’re doing the right thing. How can we market responsibly, without losing out on growth?

Join me as I interview founders, CEOs and marketing leaders about how they market and run their business.

Let’s figure out how to cut through the bullshit and unfuck our marketing — together

  • Finally… someone speaking a truth we all think / know!

    Data mining is intrusive! From cookies to forms, companies ‘rape’ us daily under the banner of digital marketing. But it is all about one thing… sales, sales, sales. Love that Siobhan is tackling the lack of trust in modern marketing methodologies with real chutzpah! Bravo. A must-listen for anyone with a shred of decency who wants to truly build a relationship with their customer.

    Cool Taffy

    United Kingdom / Link

  • Very interesting angle on marketing practices that we all know and hate.

    I thought it was particularly thought provoking to notice how that quality of our data would improve if we were collecting prospect information based on love and respect rather than grabbing information which in the end is not qualitative.

    Loved it, but now I have to wait for the next episode... I want to binge listen!

    SendingfromGöteborg

    Sweden / Link

  • Straight talking insights

    Much needed conversations on shady marketing practices (many of which are happening inadvertently) and how to address them. Siobhan is great at getting to the point to uncover the answers and advice the audience needs from her guests so they can do the right thing. A must listen for all marketers!

    FionaRMI

    United Kingdom / Link

  • Inspirational

    So many ideas…

    marketingqueen13

    United States / Link

Previous episodes of Marketing Unf*cked

  • Can having fun drive profit?

    • Digital PR
    • Marketing

    Mark Rofe is the answer to the question, ‘what happens when you combine a great mind for marketing with a love for humorous stunts?’ With several e-commerce businesses, a PR course, and a viral billboard campaign advertising himself in his portfolio, Mark has a unique perspective on digital marketing and PR. But is there anything he wants to Unf*ck about the industry?

    Listen

  • Marketing isn’t the problem. Everything is.

    • Marketing
    • Analytics
    • Optimization
    • CRO

    If a company makes a $50m profit in its first year but goes bankrupt less than a decade later, should it be considered a successful business? It’s easy to equate success to sales, yet chasing short-term profits makes long-term success unattainable. Developments in digital marketing have made it easier than ever before to deliver quick results. Still, new businesses that jump in without doing the work to support cross-departmental collaboration will soon face stagnation. So, do we need to unf*ck marketing, or do we just need to learn to work together better to support business-wide goals?

    Listen

  • Analytics is more than a box to be checked

    • Analytics
    • Data
    • Measurement

    Technology isn’t as smart as people think it is. Assuming our tools are clever enough to figure out what we want to know without additional input is a rookie mistake many businesses make. Unfortunately, this leads marketers to make decisions based on (unintentionally) confabulated reports — potentially tanking their conversion rate. With Universal Analytics set to stop processing new data in 2023, teams that aren’t educated in marketing analytics will struggle to benefit from the more convoluted GA4. But is that a bad thing? And what can analytics consultants do to better support businesses that don’t understand their reports (or read them)?

    Listen

  • Is caring about customers always the answer?

    • Marketing
    • SEO

    One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few willing to invest in delivering quality online experiences for their customers, what’s to be done?

    Listen
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