Marketing analytics, minus the bullsh*t

About

Helping you understand your data, improve your customer experience, and grow your business ethically.

Pie chart with a piece of the pie cut out.

At Raze, we have this crazy idea.

Measurement and optimization should be simple — and sustainable. Not the clusterfuck of chaos it currently is. 

This means giving you the guidance and insights you need to make your customers happier, from ad through to purchase and beyond.

We’re not for everyone. And that’s fine with us.

  • We’ll be a great fit if…

    • You care about data security

    • You respect your customers’ privacy

    • You need a partner you can trust to help you understand your data, instead of just reporting it

    • You want to scale without being burned by agencies who overpromise

    • You take action

    • You want a deeper understanding of your customers, not just end-of-the-funnel KPIs

    • You’re willing to put in the time it takes to see results

    • You give a shit about the planet and the people in it

  • Don’t hire us if…

    • You want a quick lift in conversions and don't care how it's done

    • You think privacy laws don't apply to you

    • You aren’t willing to ditch the scammy marketing tactics or ‘hacks’

    • You won’t let us delete your ClickFunnels account

    • You can only handle constructive criticism when it's sugarcoated

    • You’re looking for the cheapest option

    • You ask for anything ‘ASAP’ or ‘yesterday’

    • Your site sells weapons, pornography or is related to gambling

    • You think inclusivity and diversity are buzzwords not values.

    There are a bunch of optimization agencies who’ll wiggle around privacy laws for you. We’re not one of them.

We trust Raze with our most pressing business challenges.

Siobhan is a CRO pro! If you want data-driven consultants who will help you boost your business, Raze is your team. They're not cheap but you get what you pay for with this type of work (I've learned that the hard way).

Scott Christ

CEO, Pure Food Company

Raze’s founder, Siobhan Solberg.

The face(s) behind Raze

Siobhan Solberg, protector of privacy, mother of canines, deliverer of harsh truths, and lego lover.

I’m founder of this little agency you’re checking out, and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a CMO-turned-optimizer, you might expect me to be a data nerd. Truth is, I just love fixing things. Tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession for delivering results.

When I’m not helping our clients drive growth, you’ll find me outside. (If you can find me.) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

  • Less talk. More action.

    Saying you care is easy. Doing something about it, isn’t. We know one agency can’t change the world. We don’t live in la-la land. But we’re doing our bit. To keep your data safe, look after our planet, and provide equal opportunities.

    • CIPM - Certified Information Privacy Manager

    • Our website uses privacy-focused analytics (no spy pixels, no annoying cookie banners)

    • We’re carbon neutral

    • We donate 2% of our profits to charities supporting inclusivity in tech

    • B-Corp certification in progress (wish us luck!)

Our mission

We challenge and empower clients to run a business that gives a shit.


Not your average optimizers

  • No bullshit

    We tell you what you need to hear, not what you want to hear.

  • Keep Things Simple

    No fluff. No confusing jargon. And definitely no data just for data’s sake.

  • Challenge Everything

    But it’s how we deliver reliable results.

  • Processes FTW

    We get shit done when we say we will. So you know where you stand.

  • A Helping Hand

    You’re not alone. Ever. We support and work with you as much as you need.

  • Prepare For Breakup

    Our goal is for you to get so good you’ll fire us. You’re not our prisoner.

Let’s take things up a notch

Think we might be the ones for you?

Whether you’re ready to get started or want to learn more, we’d love to hear from you.