Thoughts

Google Analytics is illegal.

You'll get a fine unless you switch to an alternative

You hear it everywhere.

So....

Let's set the record straight.

Nothing is banned - the Data Protection Authorities don't have the authority to ban a tool or product.

But then what is the issue with Google Analytics?

A big questions for businesses in established (located or targeting EU based users)in the EU is if one can run an A/B test considering that it requires you to drop cookies.

Zero-party data.

First-party data.

Cookie apocalypse.

You've heard it all but what does it mean when it comes to your digital marketing efforts? 

It's time to focus on your customer again. To get to know them. To collect, you know it, zero-party and first party-data.

It's not a magic pill. It's not a gold mine. It's not the wild west of growth hacks.

It's work - a lot of work. Work, by default, means a lot of failure. If you put in the work you will fail a lot, it's normal.

Tagging is a way for you to sort your traffic into separate buckets, which then allow you to analyze and make informed decisions about future marketing campaigns, strategy, as well as marketing budget allocations.

To track your campaigns in Google Analytics, you need to tell Google which bucket your traffic belongs too. Once you have tagged all your campaigns, you can combine campaign tracking with conversion metrics, including goal completions  and transactions, to see what’s working or not.