You've heard it all but what does it mean when it comes to your digital marketing efforts?
It's time to focus on your customer again. To get to know them. To collect, you know it, zero-party and first party-data.
It's not a magic pill. It's not a gold mine. It's not the wild west of growth hacks.
It's work - a lot of work. Work, by default, means a lot of failure. If you put in the work you will fail a lot, it's normal.
Tagging is a way for you to sort your traffic into separate buckets, which then allow you to analyze and make informed decisions about future marketing campaigns, strategy, as well as marketing budget allocations.
To track your campaigns in Google Analytics, you need to tell Google which bucket your traffic belongs too. Once you have tagged all your campaigns, you can combine campaign tracking with conversion metrics, including goal completions and transactions, to see what’s working or not.