Ever wonder if there are any principals that can guide an organization way to being better?
Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and itss 7 principals.
In this weeks episode we cover:
the 7 principals of Corporate Digital Responsibility
using b-corp assessment to help understand impact
the importance of aligning your story
how marketing can avoid green-washing, woke-washing, rainbow-washing...
the affect of digital on the environment - no, it's not all good!
where the team the created CDR envisions it going in the long term
Resources mentioned on this episode:
7 Core CDR Principles (blog)
CDR Infographic (PNG file)
CDR webinar (YouTube Video)
Mighty Bytes Code of Ethics
CDR Manifesto (page on a full blog dedicated to CDR)